A survey has named Llandudno as the happiest place to live in Wales, and the sixth happiest in the UK.
Estate agents Rightmove surveyed 25,000 homeowners for their Happy at Home index.
It took into account people's feelings of safety and neighbourliness as well as the quality of their own home.
Hotelier David Williams, chairman of the Llandudno Hospitality Association, said: "To be the best place in Wales is a real gift."
"So many people come to live here and work in the big stores from other parts of Wales, England and Scotland, and refuse promotion and stay here and retire here," he told BBC Radio Wales.
'Caring' town"Many of our guests tell us it's very safe - they feel they can walk out at night without any problem unlike perhaps where they live," he added.
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