Alcohol Concern wants shops in England and Wales to keep beer and wine in a separate section.
It has found that big retailers place beer and wine near the doors and the tills, as well as on food aisles.
Industry groups say encouraging people to drink with food is responsible, as most people enjoy their alcohol that way.
But Alcohol Concern says drink should not be displayed so widely, and should not be alongside bread and cheese.
Its chief executive, Don Shenker, said: "It's now common practice to sell wine next to ready-meals, pushing the idea that a relaxing meal should be accompanied by an alcoholic drink.
"Such practices help fuel a drinking culture where one in four people in England are already drinking at levels that are harming their health."
Mr Shenker says supermarkets are "saturating" their aisles with alcohol.
Some of the samples identified by the group's research were:
Asda had bottles of wine at the fish, meat and deli counters and cans of cider next to the hot chicken counter.
Morrisons had beer next to fruit and vegetables, and champagne next to the milk.
Sainsbury's had wine next to soft drinks, bottles of spirits next to fruit and boxes of beer next to cheese.
Tesco had bottles of spirits next to bread and tea, and cans of cider were found next to crisps
.
The research involved a single visit to a branch of each supermarket in Cardiff on a single day in December 2010.
The research involved a single visit to a branch of each supermarket in Cardiff on a single day in December 2010.
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